Original videos with animation can use creative design to enhance user experience and marketing. When putting together a marketing strategy, companies consider materials that they will need to implement.
As well as texts, owners of product and service businesses have to deal with visual materials like graphics, animations, and videos. Even though people perceive visual information better than text, very few companies are willing to invest in video design. An animated video can be a powerful tool for telling your story more concisely. 70% of people learn visually, and 90% of all information received by the brain is visual.
Visual information is processed 60,000x more quickly than text, according to molecular biologist John Medina.
According to Facebook, the number of video posts per person increased 94% just last year. Currently, the social media giant streams more than 4 billion videos per day.
Some statistics about video marketing will convince you to use it more:
- Including video on a landing page can increase conversions by 80%
- After watching a video, 64% of users are more likely to buy a product online
- 1/3 of all online activity is spent watching video
- 50% of executives look for more information after seeing a product/service in a video
- YouTube users watch more than 3 billion hours of video per month, according to YouTube
If video is not part of your content marketing strategy yet, the time to start using it to market your product is now.
Awesome, but Why Animated Video?
Companies have a hard time cutting through the noise with so many videos vying for attention.
We need engagement, and an animated video is the best way to get it. Talking heads or explainer videos don’t cut it. Video content is preferred by consumers to reading content. Consumer preferences will result in a video explosion in content marketing. Videos will be used more for converting and lead generation. Most potential buyers do not like to have salespeople talk to them. The bottom of the funnel is when videos and animations can have a significant impact on later stages of sales.
In this mix, we’ll continually experiment with Animation, talking heads, actors, and CGI, as well as how to introduce, hook, and call-to-action in videos. However, Animation has staying power among all these elements.
There are several reasons why Animation works better than other types of visuals:
1- Attractive Animation Keeps Viewer's Attention
Animation stirs emotions that resonate with the viewers and sparks a conversation. Animation makes your audience want to keep watching. Online users have short attention spans and will only spend this much time on an article or video.
Moreover, people have grown accustomed to intrusive marketing ads. In many instances, they just see through all the white noise the ads create. Animation, on the other hand, is less recognized as a marketing tool. Therefore, animated videos are more likely to be noticed by audiences.
2- Animation Makes Complex Topics Simple
Animated videos bring concepts to life in a way that text or live videos simply cannot. Imagine your characters can talk as much as they want, fly, or travel in time with the help of Animation.
TED-Ed is one of the most popular educational channels on YouTube. It has over 3 million subscribers and uses Animation to explain it all. If you haven’t subscribed to their YouTube channel yet, you should do so.
By using Animation, the team simplifies otherwise difficult subjects, such as how certain foods affect your metabolism or the physics behind the “hardest move” in ballet.
3- Remembering The Past Through Animation
Studies have shown that nostalgia has the power to filter out all the negative emotions and fight depression. I know that cartoons bring back childhood memories for me. Animation can make us nostalgic, which is a very powerful emotion.
4- Fun With Animation
Even if you’re telling a business story or offering a lesson, people love to be entertained. So, the more entertaining your video on YouTube, Facebook, and other social media channels, the more likely they are to share it. Animation enhances that entertainment factor by 10 points.
5- Almost Any Topic Can Be Animated
In fact, animated videos work well for any marketing need, including product explainer videos, infographics, and announcements. Leading companies understand the trend, as only seven of the 50 best explainer videos collected by HubSpot, Video Brewery, and Switch Video are non-animated.
6- It's Cheap to Produce Animation
Animation has even more advantages than live video for social media marketing since it is less costly. A video would require thousands to produce, Finding a spokesperson, actors, and editing the film. Instead, creating a perfect animated explainer video simply requires a fraction of this effort.
7- Make Your Audience Feel Engaged and Convert Them
Animations do more than just attract attention and create a story; they engage and convert. Did you notice that call-to-actions embedded within animated videos do not look aggressive or annoying? They do not feel like you’re trying to sell them something since the CTA is integrated into the storyline.
Take advantage of animated videos and use them to deliver your sales message subtly without being intrusive.
8- Creativity has no limits
Video designers can transform any story into an impressive and engaging video using modern cutting-edge techniques. Motion design offers total creative freedom.
A series of animated videos can announce the progress of your company, new features, or news updates. You can use animated videos to showcase your brand’s mascot or to create scenes that would otherwise be physically impossible.
9- Your Marketing Team Will Be Happy
Furthermore, animated videos play a critical role in a company’s marketing strategy and being engaging and sales-oriented.
Fun and engaging animated videos can go viral on social media, so if you upload them to YouTube and embed them on your website, search engines may give your site preference. In addition, animated videos can be a part of email newsletters, paid advertising campaigns, blog posts, and presentations.
The benefits of animated video content for your business are hard to ignore. You can use this type of content on any platform and will be able to harness its power. Don’t overlook this type of content.